How to Develop Business Marketing Strategy?

A well-designed marketing strategy is invariably the key aspect of a successful business. While big companies have countless sheets of strategies, small business marketing plans can fit within a few pages. Regardless of the number of strategies, they are still important for the business to have a direction and a purpose. Refer these plans every month or every quarterly to ensure you are on track.How to BeginThe majority of your small business marketing strategy should include a whole year. This helps small companies to adhere to the plan more solidly. Planning for a few years can create confusion and haste to achieve goals, which can be detrimental for a small business. Much can happen in a single year, which is why it is better to focus more on a single annual term.Take time to develop your marketing strategy; a few months at the least. The biggest challenge of small business marketing is determining what, why and how to do. Once you have a concrete plan set up, executing it is generally less challenging. A high quality strategy will prove itself when the business takes off.Hiring a Business ConsultantHiring an experienced business consultant is often a good idea. Although they can be pricey, they are worth the investment if it means big turnovers. It is especially a good idea to contact a business consultant when the company is a start-up or if you are looking to launch new products or target a different market than the usual. For example, if your company targets the healthcare market and you are considering the fashion market as a new venture, consultancy agencies are better equipped to design your marketing strategy to your new consumers. An experienced business consultant is able to apply previous consulting experiences; this fluency with different business models and industries can only be achieved by the venturing company’s manager after years of experience, while the consultant can give the same advice without wasting time on trial and error.Involve the Entire TeamWhen creating a small business marketing strategy, involve the entire company team. Normally, you would expect to keep your plan hidden away and reveal it only to the top players, however get feedback from all sectors of your company such as manufacturing, personnel, customer service, finance and so on. Doing this is highly beneficial as every department will be able to give you realistic suggestions and advice on areas of their specialization. Otherwise, apart from shorter meetings, you may have unrealistic plans laid out.Your small business marketing plan is the radar of your company’s goals and visions. There may be areas where you would want to alter your plans as time goes on, but the documented strategy is like a map, directing you to your destination of success.

Online Business Marketing: How to Deal With Angry Customers Online

In this Article:

The Importance of Knowing your Core Business Values
Realize that You May Not Have all the Answers-and that’s OK!
Finding Unhappy Customers Online
Worldwide Exposure. As an online business marketing on the internet that’s what we go for, right? But, it’s also what a lot of online businesses dread as they open up their businesses as free game to millions of anonymous people that are either going to love you or hate you. We all love the ones that love us, that’s easy. But what about the ones that “hate” us? How do you deal with angry customers online? How do you deal with the haters, that aren’t your customers but for some reason seem Hell bent on the demise of your business? Here are a few simple tips to seduce your haters.”You attend to their issues as rapidly and transparently as possible. And here’s what happens: the squeaky wheel is not only silenced but seduced…”-Bob GarfieldDon’t ignore them and hope they will go away.Now, by saying this I’m not suggesting that you try to please everyone. Taking a cue from a little something that Bill Cosby once said, If you try to please everyone in your business you’ll end up pleasing (and serving) nobody.Smart online business marketing starts with understanding the core value and core mission of your product and service. Yes, you will tweak some of your products along the way, make improvements, present them in a better way, repurpose your content, and incorporate new information that is aligned with those core values. But the foundation of your business, the stuff that you are building your empire on, shouldn’t change.So deal with an angry customer, hater, or squeaky wheel. If you are honest and have been transparent with the intentions of your business, then there is no reason to hide.Is your Online Business Marketing Content Confusing?First, take out your ego, pride and hurt and decide if there is some validity to what the angry customer is saying. Most of the time, their hatred stems not from any personal feelings toward you but instead from frustrations over a transaction that didn’t go as planned. Other times they may have had expectations of one thing and then received another. In both of these cases, figure out if you need to make any adjustments to your online marketing. Is the content confusing? Could you explain things in a different manner? One good rule of thumb is to always try to under-promise and over-deliver.”In a transparent world, engaging an unhappy customer has a twofold win. You get to learn from the critic with a megaphone and you get to turn a foe into a friend.” – Steven Rosenbaum “Curation Nation”Be Transparent – If you Don’t Have the Answer, say so!There will be times when you can’t answer or solve the angry customer’s problem. That’s okay! If you are like most entrepreneurs you are curious, and you like to solve problems. So their frustrations may just be an opportunity for you to create a solution, create a product to sell, and then actually profit from their anger by providing a benefit or solution for other customers with that same concern. You turn their anger into a solution! You can tell them, “I don’t have an answer for that right now. But I appreciate you bringing it to my attention. If I’m able to come up with a solution that might help you, I’ll be sure to let you know!”Now – here’s a tip: If you keep getting the same frustrations over and over from various clients – happy and unhappy – then you know that there’s an audience for that particular solution! Develop a product to sell that addresses their problem…cha ching!Deal with Angry Customers on the Same Platform If an unhappy customer is talking about you on Facebook, then be sure your response can be found on Facebook; if it’s YouTube then a video response may be a good angle, if they have a blog, then comment on their blog. The goal here is to acknowledge them…often people just want to be heard.Don’t deny, deflect or quash. In today’s online business world that’s not very effective. Acknowledge them, but don’t feel as if you have to fuel any continuing ill feelings. You don’t have to continue to engage with them if they truly are just mean-spirited. That’s a waste of your energy and time.How to Find Unhappy Customers Now, notice I didn’t say how to find unhappy people…that’s easy enough! I’m talking about finding the discussions that involve your company – the positive and the negative. If you haven’t set up alerts yet through a system such as Google Alerts, then you should do that. This will tell you anytime someone mentions your company name. You want to monitor the chatter and stay in the loop about what your customers are saying.And remember – when someone says something Awesome about you…be sure to acknowledge that as well! It’s a funny thing, but people that have a negative point to make seem to have a lot more time for “hate mail” than those that are genuinely happy. So when those happy people take the time to give you a thumbs up for what your business does, then be sure that you are taking the time to thank them.It’s just a good way to handle angry customers, happy customers, and your online business marketing success!Until next time…Dawn

5 Small Business Marketing Tips Every Business Owner Needs To Know

Having an arsenal of small business marketing tips can help you catapult your business to success.As a business owner, you should be constantly searching for small business marketing tips that can be used in your business. This will ensure that your marketing efforts are always fresh and relevant. We have collected some of the best small business marketing tips that every owner should know.Appeal to emotions because emotion almost always wins over reason.In your marketing messages, whether they are print, online, video or other, appeal to the emotions of your audience. If you make your audience feel something, that feeling will certainly win out over reason. It is much easier to evoke sentiments than it is to win an argument.Invest more in your online marketing that in any other type of marketing.While there is more to small business marketing than online marketing, it is the most important component today. Increasing numbers of consumers use the Internet to research and make decisions on their purchases. If you do not have a solid online presence, you do not exist for a large portion of your target audience. Therefore, you need to make sure you have a great website; traffic is being sent to it; and you are working the leads you get from your online marketing. Effective online marketing takes time, commitment and consistency.Maintain a dialogue with your clients.Find out what you are doing right and what you are doing wrong, as well as what you are not doing at all by having a dialogue with your clients. To do so, establish and maintain Twitter, Facebook and LinkedIn accounts that you use regularly; do surveys; blog; visit industry forums; and more. Any time you have an opportunity to communicate with your clients and would-be clients, whether in person or virtually, do so. That is where you will find the most valuable information about what exactly they want and how you can meet their needs better. This is one of the most valuable small business marketing tips you can get.Focus on existing customers.Those who have already bought from you are very likely to do so again. Make sure that you have a marketing plan in place to stay in contact with existing customers and entice them to come back. It costs a lot less to retain a client than it does to get a new one.Use word of mouth promotion.Word of mouth seems very much like an old-fashioned type of marketing method and one that leaves a lot to chance. But in today’s technological world, that is not the case. Offer incentives for existing customers to refer you to their friends and family. With Twitter or Facebook, it is easy to track who is being referred by whom. Make it worth the while for the referrer.Work these small business marketing tips into the marketing plan for your business.