Small Business Marketing Ideas – Making Effective Use of Local Search Directories

When you are brainstorming small business marketing ideas for your locally-based business, you have many choices. Yellow pages, TV, radio, print, community support – all can be part of your marketing campaign. But don’t overlook the Local Search Engines and Directories!If you own a local business, you know that advertising in the local printed yellow page directory is almost required. You also know the drawbacks of yellow page advertising – the cost, the commitment, and the inability to change your ad for at least a year once the book is printed. Other print advertising is the same – it can be costly, inflexible and the results are unknown. Small business marketing ideas that include TV and radio buys can quickly eat up a marketing budget.All of the above may be part of your marketing mix. You will probably want to include some internet marketing as well. When comparing small business marketing ideas, one realizes that the benefits of internet marketing are low cost and flexibility. But there is a drawback – getting traffic to your website. This is where the cost for internet marketing begins to add up. Many business owners hire search engine optimization (SEO) experts to ensure their web presence attracts enough traffic to make it effective.Did you know that one of the most successful strategies for SEO for a locally-based business is placement in the Local Search Directories? And that trying to get your website to compete with these directories is futile? If you go to any search engine and type in “your niche your town” most likely you won’t find a list of websites first (depending on your niche), you will find listings from Local Search Directories like Local.Com, Yelp.Com, and LocalSearch.Com. These are Local Search Directories.Entering your business information into these local search directories is required for a successful local business internet marketing campaign. And it is EASY! You don’t need to hire expensive SEO experts to handle this for you…you just need to know where to go. Most of these directories allow you to enter information concerning your business beyond the name, address and phone number. You can reference your website, enter business hours; some even let you upload pictures!Maximizing the use of Local Search Directories is one of the most effective small business marketing ideas you can pursue. Don’t overlook this goldmine of SEO.